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Why Businesses And Brands Need To Be Taking Advantage Of Social Media

It should come as no surprise that we are currently living in a digital era. Those who are not embracing being online—whether as a consumer, socially, as a business or as an employer—are rapidly becoming forgotten. The most-used aspect of this digital life has become social media. If you have a business and are not building your brand and marketing on social media, you are choosing to get left behind. Here are some of the […]

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Facebook Ads & iOS14 – What do you need to do right now?

It’s coming – and we’ve got to deal with it. By now, you likely know that Apple are making some pretty big changes in the world of mobile advertising and it’s no secret that Facebook, as the second-largest paid advertising platform behind Google, aren’t happy about it! Apple previously announced that at some point in Q1/Q2 of 2021 we’d be seeing the release of iOS 14.5 – along with all the normal updates that tend […]

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Social media must prepare for flood of Covid-19 vaccine misinformation

Nearly two years ago, public health experts blamed social media platforms for contributing to a measles outbreak by allowing false claims about the risks of vaccines to spread.Facebook pledged to take tougher action on anti-vaccine misinformation, including making it less prominent in the news feed and not recommending related groups. But shortly after, Facebook-owned Instagram continued to serve up posts from anti-vaccine accounts and hashtags to anyone searching for the word “vaccines.” Despite actions against […]

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10 Winning Strategies to Grow Your Business Online

If you are the owner of a business, striking the right balance between saving money and spending it to grow is always one of the biggest challenges. Without a robust strategy, you risk spreading too thin, and wasting your precious resources (money, time, effort) in fruitless avenues that will go nowhere. Investing your capital in a solid growth strategy is vital to have a chance of finding new prospects, consolidating new leads, and ultimately increasing […]

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Digital Marketing for an Effective Political Campaign

Digital Marketing has become an essential tool for effective Political Campaign. Digital marketing makes it easy to connect with voters and reach the targeted audience for the little cost. A lot of voters’ data is available online, and it is the way the information is used that determines the success of the marketing campaign. Political Digital Marketing Campaign Tools There are many great tools to help create and execute a digital marketing strategy for political […]