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Direct Message (DM) on Instagram: What Marketers Need to Know

You’ve probably noticed the airplane icon under posts or maybe you even have an Instagram Direct Message (DM) inbox full of unread messages. But did you know Instagram DM is one of the most underutilized tools on Instagram? In a world full of jam-packed email inboxes, Instagram DM allows you to directly reach out to virtually anyone using Instagram. When you consider that Instagram now has over 800 million users, you have an almost limitless […]

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Is It Worth It For SMEs To Invest In Digital Marketing?

There’s been a significant shift in how small businesses use marketing, and traditional marketing efforts, such as print and billboards, are taking a step back. More and more businesses are realising the benefits of digital marketing and are investing more resources in digital marketing services, such as SEO, PPC, Content Marketing and Social Media. Business owners now have a wide range of digital marketing methods at their fingertips that can be adapted to suit their […]

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Paid online media campaigns: why your company should invest

The job of creating an assertive digital marketing strategy is really challenging. For many companies, the existence of an immense diversity of media and formats is seen as a double-edged sword: at the same time that it offers many possibilities, it makes the work of deciding which paths to take a complicated problem. Marketing is a science, and on the internet, this fact is particularly true. So much so that the choice of channels formats, […]

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Low Budget Marketing Ideas for Small Businesses

Without a doubt, you cannot achieve maximum success for your small business if you overlook marketing. If your clients cannot find your brand, then rest assured they will not buy from you. They will be forced to go for your competitors who have enhanced their visibility. Whether you have started a business which sells old phones or you have any other idea that you feel will be lucrative in no time, your ultimate goal is […]

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Best Digital Marketing Trends 2021: 1. Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels. Because influencer marketing is generally more authentic than corporate advertising: 63% of consumers trust influencers’ opinions of products […]