Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.
Ultimately, by sponsoring content, you're able to reach audiences that might not
have come across you otherwise.
We’ve been managing paid search for the last 5 years and we’re looking at attaining a Google Partner status in the near future. We do more than just focus on keywords and ad copy. We work with your marketing teams to ensure your Google Analytics and Google Ads accounts are properly connected for the best possible data. We target specific audiences to drive business and help you optimize your landing pages and content so users take action. We then share that data with our SEO team to ensure a holistic strategy for search and create cross-channel success.
Our paid search team optimizes:
- Google Ads
- Audience targeting
- Landing page optimization + testing
- Google Analytics + Google Ads integration
- Reporting through Google Data Studio
Utilizing social media advertising platforms is a great way to target customers already using these sites on a regular basis. These channels generally have robust targeting options to give you more ways of reaching your exact target customers. Our expert team will research and identify the right audiences and create compelling ads to increase engagement with your brand and traffic to your website, increasing both awareness and leads.
We create comprehensive paid social strategies for:
What is Paid Media?
With its unlimited reach and enhanced targeting capabilities, YouTube Advertising is one of the most efficient and cost-effective ways you can spend your paid media budget. It offers numerous advertising types to help you engage and convert your target audiences, including:
- Display ads
- Overlay ads
- Skippable / non-skippable ads
- Discovery ads
- Bumper ads
As an advertiser, it’s important to be in front of your prospective customers at all stages of their journey, including the websites they visit on a daily basis. Our team will help you define targeted audiences and websites to serve relevant ads on through a massive network of websites. Our targeting criteria will help you get your message in front of those visitors most likely to engage and convert.
Display services we provide:
- Google Display Network