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Top 5 Digital Marketing Strategies for SMEs in Africa

Digital Marketing has become an indispensable part of the overall marketing mix of small businesses in Africa. This type of marketing refers to all forms of marketing done through digital platforms. 

Statistics also reveal that 81% of shoppers do research online before purchasing a product and to stand out in an already saturated digital space, you may need to employ the most effective digital strategies.

Read About the Top Digital Marketing Strategies for SMEs in Africa

  1. Search Engine Marketing 
  2. Social Media Marketing 
  3. Content Marketing 
  4. Email Marketing 
  5. Mobile Marketing 

Search Engine Marketing

With modern shoppers searching online first for products or services, your small business must rank high enough to become visible. Search Engine Optimisation (SEO) ensures that your website ranks high on search engine results. It employs SEO techniques like keyword research, link building, and optimization of relevant content. 

Social Media Marketing

As a business owner, it will interest you to know that 54% of people use social media to search for products. Most buyers check for reviews from other customers on social media before making a buying decision.

Social media is an effective channel to connect with potential audiences, build trust, and increase sales. It also helps to drive traffic to your website. 

Content Marketing

Content marketing involves strategically creating and sharing valuable content to attract new audiences and retain existing audiences. One thing you must consider in content marketing is your audience. The reason your potential audience will engage with your content is that it is relevant to them. Your content should address the needs, problems, and desires of your audience.  

Not only is content marketing one of the most effective digital marketing strategies for SMEs in Africa, but it is also one of the cheapest forms of digital marketing. 

Email Marketing

Email marketing is one of the most effective digital marketing strategies for SMEs in Africa. You can create a relationship with potential and existing customers via email marketing. It also keeps them updated on the latest trends in your business by simply sending an email. This email could be a newsletter, product update, or promotion. 

Mobile Marketing

According to research, 69.4% of internet users use shopping apps on their mobile phones. Also, 54.8% of global traffic comes from mobile phones. 

The key to a good mobile marketing strategy is making sure your website or apps are mobile user-friendly. A poor user experience can increase bounce rates on your website and make you lose potential customers.


You can start today to employ any of the top 5 digital marketing strategies for SMEs in Africa, as discussed above. Do you have questions or comments on SMEs in Africa?

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