Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Ultimately, by sponsoring content, you're able to reach audiences that might not
have come across you otherwise.
We leverage an integrated approach to paid media that includes paid search, display Ads, and paid social to deliver your prospects targeted ads that drive traffic and leads, complete with landing page optimization, creative development, and more. Our paid media experts lower your costs and increase revenue through rigorous keyword research, extensive audience targeting, continuous ad and landing page testing, in-depth competitor research, and ongoing reporting and campaign optimizations.

Paid Search

We’ve been managing paid search for the last 5 years and we’re looking at attaining a Google Partner status in the near future. We do more than just focus on keywords and ad copy. We work with your marketing teams to ensure your Google Analytics and Google Ads accounts are properly connected for the best possible data. We target specific audiences to drive business and help you optimize your landing pages and content so users take action. We then share that data with our SEO team to ensure a holistic strategy for search and create cross-channel success.

Our paid search team optimizes:

  • Google Ads
  • Audience targeting
  • Landing page optimization + testing
  • Google Analytics + Google Ads integration
  • Reporting through Google Data Studio

Paid Social

Utilizing social media advertising platforms is a great way to target customers already using these sites on a regular basis. These channels generally have robust targeting options to give you more ways of reaching your exact target customers. Our expert team will research and identify the right audiences and create compelling ads to increase engagement with your brand and traffic to your website, increasing both awareness and leads.

We create comprehensive paid social strategies for:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • Pinterest
  • YouTube

What is Paid Media?

Paid media is one method by which organizations can promote their content through sponsored social media posts, display ads, paid search results, video ads, pop-ups, and other promoted multimedia. Paid media can be an effective opportunity to expand your brand reach, get more clicks, and generate more traffic.

YouTube Advertising

With its unlimited reach and enhanced targeting capabilities, YouTube Advertising is one of the most efficient and cost-effective ways you can spend your paid media budget. It offers numerous advertising types to help you engage and convert your target audiences, including:

  • Display ads
  • Overlay ads
  • Skippable / non-skippable ads
  • Discovery ads
  • Bumper ads

Display Advertising

As an advertiser, it’s important to be in front of your prospective customers at all stages of their journey, including the websites they visit on a daily basis. Our team will help you define targeted audiences and websites to serve relevant ads on through a massive network of websites. Our targeting criteria will help you get your message in front of those visitors most likely to engage and convert.

Display services we provide:

  • Google Display Network
  • Remarketing