Defining WhatsApp Marketing!
Marketing on WhatsApp is the promoting of your products & services on the WhatsApp channel to drive sales & revenue for the brand by sending various available types of messages, building brand authenticity & provide instant customer support solutions.
WhatsApp has over 2.4 Billion global users spend approximately 18.6 hours per month.
Best 6 WhatsApp Marketing Strategies
1. Broadcast Promotional Messages on WhatsApp
Since October 2021, WhatsApp has allowed businesses to send promotional messages on WhatsApp. So, you can bulk broadcast UNLIMITED WhatsApp promotional messages to opted-in users on WhatsApp like discount offers, promotions on festivals, product launch messages, season-end-sale & much more to 3x your business’ sales & conversions.
2. Automate Notifications & Reminders on WhatsApp
You can set up automated notifications on WhatsApp for multiple events like order, shipping, delivery, abandoned carts & more to users via integration.
Basically, you can automate notifications that will be sent to a user's WhatsApp automatically whenever any event is triggered like order confirmation, delivery updates, appointment confirmation, abandoned cart reminder & many more updates. Like these 👇
3. Run Direct to WhatsApp Ads
By running Direct to WhatsApp Ads on Instagram & Facebook, you can drive instant lead generation & reduce cost per lead. With 'Direct to WhatsApp Ads', users instantly redirect to your WhatsApp where you engage them in a live 1:1 conversation.
4. Send Personalized Messages on WhatsApp
WhatsApp is the perfect place for Personalized Customer Communication. WhatsApp allows you to send messages across multiple fun formats with rich media including Images, Videos, PDFs, GIFs & much more.
Not to forget that you can use emojis to personalize the text!. With Match Professionals WhatsApp Engagement Suite, you can attach Clickable CTA & Quick Reply Buttons that make your messages highly actionable.
5. Automate Support & Sales with WhatsApp Chatbot
Integrating a WhatsApp Chatbot is the best way to keep your business running 24x7.
A WhatsApp Chatbot acts and responds just like a human agent, understanding & responding to queries instantly. Reports suggest that a Chatbot can answer 80% of user queries without any hindrances.
It can show personalized recommendations, helping users find the right product & complete sales without human intervention.
6. Send messages with Quick Reply Buttons & Call to Actions
One of the major WhatsApp Business API use cases is that you can add clickable pre-defined buttons to make your messages more interactive.
1. CTA (Call to Action)- These buttons are all about getting your users to take an action such as "purchase now", or "sign up". etc. These buttons are extremely useful.
2. Quick Replies- These are buttons that allow your customers to return a message without typing.
How to get started with WhatsApp Marketing
The above-mentioned WhatsApp Marketing Strategies can only be implemented with WhatsApp Business API.
However, Facebook doesn't provide a platform to use WhatsApp Business API.
You can take help from WhatsApp Business partner (BSP) to get started.
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